Launched in 2004 Dove's "Real Beauty" campaign self proclaimed themselves a "Global Effort" as a starting point to change the current definition of true beauty. According to DOVE their mission simply states:
"To make more women feel beautiful every day by widening stereotypical views of beauty."
Wait a minute... Not so fast!
Jezebel came across a Craigslist ad announcing a print casting call.....
What do you think?